LISTERINE® was originally formulated using ethanol (alcohol), which allows the essential oils to mix with the water base and acts as a preservative. Today, ethanol is a component of the LISTERINE® base range and the LISTERINE®Total Care mouth rinses. In both the base range and the Total Care range, LISTERINE® has ethanol-free variants (LISTERINE® Zero and LISTERINE® Total Care Zero respectively).
Ethanol has a number of roles in LISTERINE® mouth rinse:
Ethanol in LISTERINE® helps dissolve the essential oils in water in the formulation to create a clear homogenous mixture
It helps to carry the essential oils quickly into the plaque-biofilm matrix
It acts as a preservative, helping to stabilise the product and protect it against microbial contamination
The level of ethanol in LISTERINE® represents the optimum concentration to ensure the most efficient delivery of the anti-plaque ingredients
Alcohol-free mouth rinses, such as LISTERINE® Total Care Zero, contain a patented mixture of non-ethanolic solubilising agents that perform a similar role to alcohol
It has been suggested that the ethanol in mouth rinses may cause or exacerbate xerostomia (mouth dryness). It has also been controversially linked with an excess incidence of oral cancer.
Xerostomia is the subjective experience of mouth dryness. This is a common condition, with a prevalence of 20% in the general population, with a higher prevalence of up to 50% in the elderly.1
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We collect your personal information to process your request to create an account for this web site. If you did not give us your personal information we would be unable to open your account. Your personal information will be processed and stored by our contracted service provider who supports this site on our behalf and they are located in the USA.
With your express consent, which you give us by registering and opening an account on our web site, we will send you exclusive offers, product updates and other promotional information about our product range by mail, SMS or email.You may revoke your consent to our use of your personal information at any time by telling us or updating your details on the site. Also, subject to exceptions permitted by applicable law you may request access to, or correction of, your personal information. For further information about how you might revoke your consent, request access to or correction of your personal information, make a privacy enquiry or complaint, or see our full Privacy Policy please<click here>
By pressing “Submit” you expressly consent to : * Receiving marketing communications from us by mail, email or sms; * Your personal information being processed and stored outside your country of residence; and * Your personal information being processed by our contracted service provider.
We collect your personal information to process your request to create an account for this web site. If you did not give us your personal information we would be unable to open your account. Your personal information will be processed and stored by our contracted service provider who supports this site on our behalf and they are located in the USA.
With your express consent, which you give us by registering and opening an account on our web site, we will send you exclusive offers, product updates and other promotional information about our product range by mail, SMS or email.You may revoke your consent to our use of your personal information at any time by telling us or updating your details on the site. Also, subject to exceptions permitted by applicable law you may request access to, or correction of, your personal information. For further information about how you might revoke your consent, request access to or correction of your personal information, make a privacy enquiry or complaint, or see our full Privacy Policy please<click here>
By pressing “Submit” you expressly consent to : * Receiving marketing communications from us by mail, email or sms; * Your personal information being processed and stored outside your country of residence; and * Your personal information being processed by our contracted service provider.
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{* #socialRegistrationForm *} {* socialRegistration_emailAddress *} {* socialRegistration_firstName *} {* socialRegistration_lastName *} {* socialRegistration_password *} {* socialRegistration_passwordConfirm *} {* socialRegistration_gender *} {* birthYear *} {* socialRegistration_addressStreetAddress1 *} {* socialRegistration_addressStreetAddress2 *} {* mobilePhone *} {* haveChildren *} {* customQuestions *}We collect your personal information to process your request to create an account for this web site. If you did not give us your personal information we would be unable to open your account. Your personal information will be processed and stored by our contracted service provider who supports this site on our behalf and they are located in the USA.
With your express consent, which you give us by registering and opening an account on our web site, we will send you exclusive offers, product updates and other promotional information about our product range by mail, SMS or email.You may revoke your consent to our use of your personal information at any time by telling us or updating your details on the site. Also, subject to exceptions permitted by applicable law you may request access to, or correction of, your personal information. For further information about how you might revoke your consent, request access to or correction of your personal information, make a privacy enquiry or complaint, or see our full Privacy Policy please<click here>
By pressing “Submit” you expressly consent to : * Receiving marketing communications from us by mail, email or sms; * Your personal information being processed and stored outside your country of residence; and * Your personal information being processed by our contracted service provider.